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CEFC Shanghai Securities Express Marks Industry’s Foray into High-speed Rail

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A ribbon-cutting ceremony held for the CEFC Shanghai Securities Express


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CEFC Shanghai Securities President Chen Canhui addressing the ceremony

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On-train displays playing CEFC Shanghai Securities’ promo video


On 8:16, October 18, the train G1952 departed from Shanghai Hongqiao Station, kicking off the operation of CEFC Shanghai Securities Express named after CEFC Shanghai Securities Limited that connects Shanghai, Taiyuan and Beijing via Jiangsu, Anhui, Henan, Hebei and Shanxi provinces. In the meantime, the company’s promo video became available on 224 high-speed routes operated by the Shanghai Railway Bureau. The cross-industry partnership in high-speed rail between a securities company and a railway authority, the first such case in history, has introduced a fresh financial marketing model jointly presented by CEFC Shanghai Securities and Gao He Famous Media Company, which aims to give a great boost to the company’s brand influence.

CEFC China’s Board Director and President of CEFC Shanghai Securities Chen Canhui, who addressed the launching ceremony, said that CEFC Shanghai Securities centers on internet technology to satisfy its clients with safe, express, convenient and quality services. The Hua Xin Saving Account it introduced in the middle of this year has joined the ranks of leading online financial service platforms in the domestic market. The Deputy General Manager of Shanghai Railway Advertising Company Shen Peng welcomed the partnership, and hoped that it would enhance CEFC Shanghai Securities’ reputation and influence through more publicity.

 Cao Ming, CEFC Shanghai Securities


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